Poinsettia

Well, you probably don’t know what I’ve been doing since I came back to Tokushima, my hometown. Did I write about it? I’m growing plants, so called flowers. Now this is the time of poinsettia—it’s almost finished exactly. This flower is well known to people as Christmas flower even though the plant isn’t made for winter. A number of farmers of poinsettia are, I guess, increasing. So, you know, what happened, the price goes down, naturally.

My farm used to be good at that plant. I should say it was more than a decade ago. But the species improvement is prosperous. Every year, new kinds turn up and fade out. For all my parents’ experiences, it’s hard to keep up with the speed of change. Besides the charge of price-busting discourage farmers’ interest in poinsettia. However, they cannot stop growing that plant casually for the thought that “In Christmas time, people want it after all”. With knowing the silliness of hanging up on the fantasy, people keep producing. According to my parents, this year they could make the best quality, yet the price remaining low.

Enough gloomy talk, I need a pep.




In these days, I’m shipping poinsettia to a JA market, made for antitype of farmers to sell their products. It is mostly composed of veges—yeah, farmers, what else should I expect? Only a few guys and I ship flowers; and I’m the only one with poinsettia. Since last week the sales of poinsettia there gets better. It seems finally people thought they needed the Christmas flower for living room. You may not know the circulation system of flowers in Japan. We don’t directly sell flower to flower shop, but flower Auction Company which provides retail. So there is the demand gap in poinsettia between Auction Company and the public. As I said, now people started wanting, yet most farmers sold all it out or have only trash-like one. As natural, retailers want it—it’s the time— yet there is anything or at best sucking one. Better quality poinsettia was sold out; they are now out of shape.

Well probably, what I wrote so far wouldn’t make much sense… Well what I want to say is I ship not-so-good quality poinsettia to the market, but the sales is good, at least no problem. One conclusion hit me, which is that consumer seems doesn’t care about quality at all. They don’t care how good-looking it is. They just need a poinsettia at their living room.